FilmPlant Pop

PlantPop NYC: Elena Seegers

FilmPlant Pop
PlantPop NYC: Elena Seegers

PlantPop NYC is a segment of PlantPop. We hired a young filmmaker from New York, Stephen Farris, to film people's cool plant stories in the city.


Founder of Le Fleuriste New York, a locally sourced floral styling service, Elena Seegers’ life is surrounded by beautiful blooms. 

She is a huge proponent of the Slow Flower movement. Rather than flowers that are weeks old by the time they’ve shipped across the country or even the world, she believes in locally grown products. 

"The amount of waste and water is ridiculous. It's taking people away from their smaller communities." 

Elena's first-hand experience with large floral businesses opened her eyes to the dangers of excessive pesticide use. It was her move to New York that allowed her to recognize the possibility for locally sourced flowers.

The Slow Flower movement not only promises fresh and beautiful florals, it also supports the local growers. By choosing locally produced flowers, it's possible to change the way these industries operate.

For more information about the slow flower movement and to find locally sourced blooms near you, visit the Slow Flowers website.

To read more about Elena Seegers and her studio, visit the Le Fleuriste website